Marketing and Sales to Deliver 25% of Economic Potential of Gen AI - McKinsey - [Best Read]
A compilation of articles covering latest developments in AI and marketing
In my work as a Silicon Valley based startup executive at Budgets.ai, I come across important stories on how artificial intelligence is influencing marketing. Occasionally, I share my round-up of the most important stories at the intersection of artificial intelligence, data and marketing. I hope you enjoy them!
Expected $1.1 Trillion in Productivity Gains in Marketing and Sales (McKinsey) The economic potential of generative AI: The next productivity frontier.
How To Optimize Your Content for Google’s Search Generative Experience (contentmarketinginstitute.com) Google wants to revamp its search results page again. Follow these tips to help your content be part of those results.
4 ways to use Generative AI to Automate Marketing Tasks (TechTarget) Generative AI tools can automate and enhance various tasks, such as content creation, search engine optimization (SEO) and marketing segmentation.
Artificial Intelligence Is Revolutionizing Influencer Marketing (entrepreneur.com) AI is helping companies identify viable influencer-marketing channels and completely transforming the game.
Artificial Intelligence (AI) Allied With Emotional Intelligence (EI) Can Boost Marketing (American Marketing Association Washington DC) Integrating AI and EI can create more authentic and personalized marketing campaigns.
Generative AI and its Influence on Advertising (Axios) AI-enabled marketing today accounts for nearly half (45%) of all advertising globally. By 2032, AI will influence 90% of all ad revenue - over $1.3 trillion.