How Google's AI Search Will Change Marketing Strategy (Forbes) [Best Read]
A compilation of articles covering latest developments in AI and marketing
In my work as a Silicon Valley based startup executive, I come across important stories on how artificial intelligence is influencing marketing. Occasionally, I share my round-up of the most important stories at the intersection of artificial intelligence, data and marketing. I hope you enjoy them!
How Google's AI Search Will Change Marketing Strategy (Forbes) Hootsuite finds 70% of social media followers plan to purchase, making social media success essential. Google's AI search integration signals a paradigm shift, impacting marketing strategy.
The Convergence of Data Analytics and Social Media Marketing (SwissCognitive) Data analytics transforms social media marketing, driving personalized campaigns. The article details how the fusion optimizes ad targeting, content strategy, and campaign performance for executives.
Revolutionizing Marketing with AI: Key Statistics (Vonazon) $433 billion global AI market in 2022, projected to reach over $500 billion by year-end. AI will create 97 million new jobs, automating 85 million. By 2030, AI adds $15.7 trillion to the global economy.
Top Marketing Trends for 2024 (Semrush Blog) In 2024, AI tool, high-quality content, nano/micro-influencers, partnership marketing, user-generated video, shorter video, and strategic social media platform choice are the key marketing trends. Companies will invest more in these areas to enhance their marketing efforts.
Bridging Marketing and Procurement with AI (Forbes) Aligning marketing and procurement using AI can prevent excess inventory, improve supply chain visibility, and enhance profitability. Learn from industry examples.
Database of 1M executives worldwide (Free on Gumroad) This free meticulously compiled resource is your gateway to connecting with the crème de la crème of the corporate world. Featuring over 1.37 million executives from the top 10,000 companies across the globe.