Artificial Intelligence Is Taking Over Marketing
A compilation of articles covering latest developments in AI and marketing
I am back from a long Covid break. I hope to publish this newsletter more frequently. In my work as a Silicon Valley based startup executive, I come across important stories on how artificial intelligence is influencing marketing. Every week, I share my round-up of the most important stories at the intersection of artificial intelligence, data and marketing. I hope you enjoy them!
Artificial Intelligence Is Taking Over Marketing (Forbes.com) The industry is at the cusp of a major inflection point, and you better learn what is going on in this space, or you may be left behind.
The way forward: Six “no regrets” AI strategies for Sales and Marketing (mckinsey.com) Research indicates that players that invest in AI are seeing a revenue uplift of 3 to 15 percent and a sales ROI uplift of 10 to 20 percent.
7 ways Artificial intelligence (AI) will impact SEO (Tim Hughes) How SEO (search engine optimization) will be impacted by AI
Junk websites filled with AI-generated text are pulling in money from programmatic ads (MIT Tech Review) People are using AI chatbots to fill junk websites with AI-generated text that attracts paying advertisers, according to a new report shared with MIT Technology Review.
A new era for software (businessinsider.com) In the long term, VCs like NEA partner Vanessa Larco and investor Elad Gil believe that autonomous AI agents, rather than humans, will be the main entities interacting with software.